Audience Engagement Contractor

This is a fully remote contract position (10-15 hours per week)

Hourly rate: $35

Start Date: March 1

Barn Raiser, a 501(c)(3) nonprofit newsroom, seeks a forward-looking, creative strategist to support our audience development and social media efforts. Our primary goal is to attract new readers while engaging current readers and donors to further Barn Raisers mission to provide independent news and analysis covering rural America. The Audience Engagement Contractor will work with our small team, reporting to the CEO.

Primary job responsibilities will include:

• Data-driven Audience growth and development
  • Work with Barn Raisers marketing consultant to create and develop lead advertisements. Devise best strategies for driving new readers and engagement
  • Perform analysis and reporting of paid promotions through social channels and media placement buys to determine ROIs. Manage paid promotional campaigns
  • Research, initiate and manage sponsored email exchange programs with publishing partners
• Social media management
  • Oversee Barn Raisers social media strategy and messaging on Facebook, Instagram, Threads, and others, including analyzing engagement data, identifying trends, and setting goals and benchmarks
  • Manage posts on Barn Raisers YouTube channel to meet agreed upon goals and benchmarks
  • Work closely with Barn Raisers video editors to repurpose existing assets for social posts
  • Implement strategy, including working with the editorial team when necessary to ensure a flow of engaging content across Barn Raisers social media platforms.
• Communications and Reporting
  • Create and deliver weekly and monthly audience progress reports featuring insights, learnings, and data-driven recommendations
  • Work with the editorial team to create and develop communication materials on a quarterly or semi-annual basis (for instance, a newsletter, printed mailing or some other form) to share with current donors and readers documenting Barn Raisers work, impact and behind the scenes view.
  • Work with the editorial team to identify and feature reader voices on Barn Raisers website and YouTube channel
  • Help organize focus groups of engaged Barn Raiser readers

The successful candidate will bring many of the following qualities:

• Deep knowledge of and connection to rural America preferred
• Experience with audience engagement or strategy;<…