About MarAlliance

MarAlliance works to protect threatened marine wildlife and the communities that depend on them, with a

focus on tropical coastal sharks and rays, sea turtles, and large finfish critical to fisheries. Our programs

span the Mesoamerican Reef, Southern Caribbean, and Eastern Tropical Pacific across multiple

countries, cultures, and languages. We partner with governments, communities, and NGOs to generate

science-based solutions that protect marine megafauna and their critical habitats.

MarAlliance envisions healthy tropical seas with thriving populations of marine megafauna stewarded by

people.

Position Summary

MarAlliance seeks an experienced, proactive, and digitally savvy Communications & Marketing

Coordinator to lead donor-centered storytelling, digital communications, and marketing initiatives that

elevate MarAlliances science, expeditions, and conservation outcomes. This role integrates science

communication, marketing, and digital fundraising support to translate field research and community

impact into compelling narratives that build audience trust, grow donor support, and strengthen

MarAlliances global profile.

The Communications Coordinator leads day-to-day communications across digital and offline channels,

supports the development and implementation of MarAlliances global communications strategy, and

collaborates closely with program teams to shape regionally relevant communications approaches. The

position reports to the Executive Director and works across the organization to integrate communications

into fundraising, partnerships, expeditions, advocacy initiatives, and organizational visibility efforts.

The role also guides the design and production of printed and digital materials and supports the

integration of communications into all organizational initiatives.

Location & Time Zone

Remote, full-time, home-based position within PSTEST time zones, with availability to coordinate across

the Americas and occasional interaction with European partners. Up to 10% domestic and international

travel may be required.

Reporting & Collaboration

Reports to: Executive Director or her designee

Works closely with: National and Science Coordinators, Development and Fundraising staff,

Expeditions team, Operations, and external consultants (designers, videographers, web developers),

partner organizations, and community collaborators.

Core Responsibilities

A. Strategic Communications Leadership

• Craft and implement MarAlliances global communications strategy.
• Support region-specific communications approaches in Mexico, Belize, Honduras, and Panama

and any other program locations.

• Ensure alignment of messaging, branding, and storytelling across all regions, programs, partners,

and platforms.

• Contribute to the development of long-term visibility, advocacy, and partnership communication

strategies.

B. Donor-Driven Storytelling & Science Interpretation

• Translate marine science, field research, and conservation outcomes into engaging, accurate,

and ethical partner- and donor-centered narratives.

• Develop impact stories highlighting species, sites, and measurable conservation outcomes.
• Produce high-quality written and visual content for campaigns, newsletters, website features,

blogs, and social platforms.

• Write, edit, and publish SEO-optimized web content, blog articles, and impact stories.

C. Digital Fundraising & Campaign Communications

• Support design and execution of digital fundraising campaigns, appeals, adoption programs, and

donor journeys.

• Draft campaign emails, landing-page copy, social media content, and stewardship materials.
• Build storytelling sequences tied to expeditions, tagging projects, and conservation milestones.
• Support donor visibility initiatives and co-branded fundraising materials with partners.

D. Science Communications, Design & Brand Management

• Work with partners, scientists, and community researchers to interpret project and research

outputs into accessible communications.

• Design and oversee production of digital and printed materials, including infographics,

presentations, reports, toolkits, templates, and promotional materials.

• Provide guidance on layouts, visual branding, and content standards for internal teams and

external contractors.

• Use Canva as a primary design platform; Adobe Creative Suite as an asset.
• Oversee and maintain photo and video archives, ensuring proper permissions, credits, and

ethical use.

E. Digital, Media & Community Engagement

• Manage and update website content, social media platforms, and email newsletters.
• Lead creation, design, distribution, and performance tracking of organizational newsletters (e.g.,

Mailchimp – Salesforce systems).

• Actively manage online communities, monitor trends, and identify collaboration and outreach

opportunities.

• Manage media relationships, press coordination, external communications partnerships, and

media contracts.

• Explore and develop partnerships with content creators, journalists, and influencers where

appropriate.

F. Monitoring, Systems & Quality Assurance

• Track performance using analytics tools (Google Analytics, social media insights, email marketing

metrics).

• Ensure quality control, scientific accuracy, donor compliance, and ethical storytelling standards.
• Maintain communications workflows, content calendars, asset libraries, and reporting systems,

including Monday.com.

• Prepare regular internal reports on communications and marketing performance.

G. Cross-Team Support

• Support Expeditions with communications materials, updates, newsletters, announcements, and

outreach tools.

• Support fundraising initiatives with donor communications, quarterly campaigns, and adoption

programs.

• Assist other teams with routine, non-routine, and time-sensitive communications needs.
• Provide communications support for events, advocacy initiatives, and partnership activities.

H. Digital & Offline Channel Management

• Oversee all digital communications platforms, including website, social media, and email

systems.

• Plan, coordinate, and implement editorial and content calendars.
• Coordinate production and distribution of printed materials and offline communications products.
• Manage media partnerships and content syndication opportunities.

Deliverables & Performance Indicators

• Consistent production of high-quality, science-based storytelling content.
• Successful communications support for at least 35 digital fundraising campaigns annually.
• Growth in digital reach, engagement, and donor conversion.
• Timely delivery of donor communications, newsletters, reports, and campaign materials.
• Strengthened brand consistency and global visibility.
• Well-maintained digital and print communications systems and archives.

Experience, Knowledge & Skills Required

• Bachelors degree in communications, journalism, marketing, or related field, or equivalent

professional experience.

• 5+ years of experience coordinating digital communications and content production.
• Excellent writing, editing, and copyediting skills.
• CRM management: Salesforce
• Proven ability to communicate scientific and technical information clearly.
• Experience producing SEO-optimized content.
• Strong knowledge of social media platforms, email marketing, and digital storytelling.
• Demonstrated ability to manage multiple priorities, meet deadlines, and work independently.
• Design skills (Canva required; Adobe an asset).
• Strong interest and commitment to marine conservation.

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