OVERVIEW

Start Date:April 29, 2026

Weekly Hours:40 hours per week

Reports to:Director of Programs

Salary:$27-29/hour, depending on experience

Location:Hybrid based in Bellevue, WA. In-office: M, W, Th

Mission: ZGiRLS equips girls with the tools and perspective they need to be confident, centered and courageous.

Vision: ZGiRLS creates a world where all girls and women live with ZERO self-limitations.

POSITION SUMMARY

Why this Role Matters

As our Copywriter, you turn our mission, programs, and impact into clear, warm, and relatable language that helps families understand the value of ZGiRLS. At its core, this role is about connection. You are the connector and amplifier of the ZGiRLS voice, making sure we show up consistently, honestly, and with a guiding presence. Your words help a parent decide to sign up for ZGiRLS because they trust that we get it. They help families feel supported once they are in our community, and they help our community feel connected to the middle school girls at the center of everything we do.

Primary Goals of This Role

Your role focuses primarily on email, website, downloadable resources, program materials, and long-form content. You are responsible for maintaining ZGiRLS brand voice and tone across all written content, ensuring clarity, warmth, and accessibility, and ensuring that communications are accurate, well-organized, and aligned with program priorities.

This role supports ZGiRLS growth by helping to:

1. Bring new families into the ZGiRLS community in a way that feels easy
2. Support parents and guardians with honest, practical guidance
3. Build and support program enrollment through clarity & trust
4. Maintain a consistent voice that feels warm, supportive and aligned with the ZGiRLS brand across all written communication

KEY RESPONSIBILITIES

Audience Growth & Enrollment Support

• Write content that helps new families understand ZGiRLS mission, programs, and impact, and invites them to join our community.
• Share program stories that build trust and spark interest, highlighting real experiences of girls and families.
• Support growth of the ZGiRLS email list through website copy, sign-up prompts, and downloadable content.
• Write and update enrollment-focused content, including program descriptions, FAQs, and registration-related copy, to reduce confusion and increase sign ups.
• Support school-based outreach tools (such as Peachjar) as a shared responsibility with the Programs team, including copy support and coordination as needed.

Email Marketing

• You will own parent-facing email communications, including:
  • Bi-weekly Confidence Reps emails that provide practical guidance for building girls confidence
  • Program recruitment emails that acknowledge the questions and hesitations parents may have, explain how ZGiRLS supports girls during a critical stage of growth, and offer a clear next step to join.
  • Program support emails, including confirmations, reminders, and follow-ups that help families feel informed and supported
  • Waitlist communications, including managing waitlist contacts and sending timely updates
  • Story driven and impact-focused emails that highlight program experiences, outcomes, and the voices of girls and families
• Ensure email communication is clear, consistent, and aligned with current organizational priorities.
• Balance enrollment focused emails with relationship building content.
• Track and evaluate basic email performance (open rates, click-through rates, list growth) and use insights to improve clarity, timing, and effectiveness over time.

Seasonal Content Planning & Coordination

• Develop a seasonal content and email marketing plan that supports current organizational priorities.
• Present plans for review and approval by the Director of Programs and Executive Director.
• Use past email performance data, program timelines, and relevant research on girls confidence to inform content choices.
• Write coordinated email and website content, once approved.
• Adjust content plans as programs, timelines, or organizational needs shift.

Content Creation, Research, & Storytelling

• Write and publish one blog post per month aligned with program themes, confidence-building topics, or community stories.
• Create one new downloadable resource per quarter (such as a guide, worksheet, or toolkit).
• Write scripts and talking points for videos, as needed.
• Conduct independent research on girls confidence, empowerment, and youth development to inform content and ensure messaging is accurate, relevant, and thoughtful.
• Translate research and program insights into clear, practical content for families.
• Collaborate with program staff to gather stories from girls, families, athletes, and facilitators that reflect real program experiences.
• Support planning and content needs for ZGiRLS photoshoots and ongoing storytelling efforts.

Systems, Coordination, & Accuracy

• Organize and maintain Mailchimp contact lists, tags, and segments.
• Create and document clear processes for email list management, tagging, and campaign workflows.
• Maintain an organized email communication calendar and coordinate closely with the fundraising team to ensure messaging is aligned and audiences are not overwhelmed.
• Update and maintain website content related to programs, registration, and key organizational information, in coordination with other team members.
• Ensure written content, systems, and processes are accurate, organized, and reliable.

QUALIFICATIONS

• Strong writing, editing, and proofreading skills
• Ability to explain ideas clearly and simply to busy parents and guardians
• A natural instin…