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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world’s largest humanitarian network?

Join usWhere your Career is a Force for Good!

Job Description:

Joining the American Red Cross is like nothing else its as much something you feel as something you do. You become a vital part of the worlds largest humanitarian network. Joining a team of welcoming individuals who are exceptional yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, youll have mentors who empower your growth along a purposeful career path. You align your lifes work with an ongoing mission thats bigger than all of us. As you care for others, youre cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

The American Red Cross is currently seeking a Manager, High Core Programs to support Consumer Fundraising team. This is a virtual position, and it can be located anywhere in the United States.

Where Your Career is a Force for Good!

WHAT YOU NEED TO KNOW:

The Consumer Fundraising team builds the foundation for optimal long-term donor value by developing strategies and programs that increase individual donor engagement, financial revenue, and fundraising capacity for the American Red Cross. The team focuses on marketing to individual donors via direct-response and digital channels to engage constituents and raise revenue to support the mission of the American Red Cross.

The Manager, High Core Programs, plays a strategic and collaborative role in advancing donor engagement across high-value segments. This position oversees the development and implementation of marketing plans for the Clara Barton Society, guides recognition and retention efforts, and partners across teams to facilitate donor movement between giving portfolios. The manager champions acquisition and stewardship strategies for $5K+ donors, ensuring approaches reflect diverse giving patterns and sophisticated methods such as DAFs and stock gifts. Additionally, the role supports the transfer of major donors to Field portfolios and leads the integration and promotion of donor-advised fund giving in partnership with segmentation and loyalty teams. This position reports to the Dir of High Core Programs, Tele-engagement & Donor Care.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):

Proposes, develops, manages, and implements programs and projects for sustained growth in High Core donors (>$1k) to align with strategic plans; monitors, evaluates, and modifies as needed to ensure success.

Manages budget and logistics for the assigned promotional campaigns and marketing initiatives.

Collaborates in the production of programmatic promotional tools and resources, and ensures successful implementation and execution of marketing campaigns and strategies; ensures consistent messaging

Establishes reporting for programs, incl. data collection and analysis, metrics, KPIs, and satisfaction measurements

Develop competitive intelligence reports and interprets market conditions and trends to identify opportunities

Identifies and implements improvements to business processes, resources, and infrastructure

Owns key core donor fundraising programs including, but not limited to:

Clara Barton Society

Oversee the Clara Barton Society program, including membership recognition, stewardship, and retention strategies.

Collaborates across channels to ensure consistent and meaningful engagement of society members.

Develops and executes annual plans for member communications, events, and impact reporting.

Supports initiatives, including Women in Philanthropy to encourage engagement of core donors and contribute to the development of tactics and strategies

Donor Movement Strategy

Partners with FP&O and Field Fundraisers to facilitate the movement of donors from Core Donor Management (CDM) to Major Managed Donor (MMD) portfolios.

In partnership with MODS, CDAF, and leveraging new platform capabilities, identifies and highlights high-value new donors and prospects for cultivation.

Manages communication plans to support donor transitions (MMD-CDM, CDM-MMD) and deepen engagement.

CDM Acquisition, Cultivation, and Stewardship

Champions acquisition, cultivation, and stewardship efforts for CDM donors giving $5,000+, ensuring strategies reflect the diverse giving patterns and preferences of high core donors.

Develops and implements approaches that support more sophisticated giving methods, including DAFs, stock gifts, and other planned giving vehicles.

Collaborates with segmentation and analytics teams to refine targeting and personalize donor journeys.

DAF Integration and Promotion

Oversees the Donor Advised Fund (DAF) integration program, ensuring seamless donor experiences.

Develops strategies to promote DAF giving in partnership with the Director, Direct Mail, Segmentation, and Loyalty.

Monitors performance and recommend enhancements to increase DAF utilization.

WHAT YOU NEED TO SUCCEED:

Education: Bachelor’s degree in Communications, Marketing, Business, English, or related field required.

Experience: Minimum 5 years of related marketing, promotional material development experience or equivalent combination of education and related experience required.

Management Experience: 3 years of management experience.

Skills & Abilities: Knowledge of applicable principles, concepts, practices, and standards. Good interpersonal, verbal, and written communication skills. Basic proficiency in use of Personal Computer, word-processing, spreadsheet applications, and database applications when applicable. Ability to work on a team.

Travel: May need to travel and participate in meetings and conferences.

WHAT WILL GIVE YOU A COMPETITIVE EDGE:

Demonstrated strong program and project management

Excellent written & oral communication skills, including strong interpersonal & presentation skills.

Ability to work on several projects simultaneously, each at various development phases

Strong results focus.

Strong collaboration and relationship-building ability.

Demonstrated research & analytical skills, and ability to make data-driven decisions.

Experienced in dealing with ambiguity and delivering under deadlines.

SALARY INFORMATION:

The salary range for this position is $105,000 -$115,000

Note that American Red Cross salaries are aligned with the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and a comparison to other employees already in this role.

BENEFITS FOR YOU:

We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance and learn.

Medical, Dental and Vision Plans

Health Spending Accounts & Flexible Spending Accounts

PTO + Holidays

401K with 6% Match

Paid Family Leave

Employee Assistance

Disability and Insurance: Short + Long Term

Service Awards and Recognition

Apply now! Joining our team will provide you with the opportunity to

make your career a force for good!

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

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