Location:Mumbai, Maharashtra, India

Role: Sr Manager Social Media, Mumbai

Experience: 8+ years

Salary: Up to 20-22 LPA

About the Role:

We are looking for a highly strategic and creative Senior Manager Social Media to lead the digital presence of a prominent Founder & Trustee and thought leader whose influence spans education, leadership, mental health, and nation-building.

This role will own the strategic direction and end-to-end execution of the personal brand across platforms, with a strong focus on video-first storytelling, podcasts, and high-impact event amplification.

The ideal candidate is proactive, target-driven, creatively sharp, and experienced in managing high-visibility leaders or premium personal brands. The role requires the ability to translate real-world moments into powerful digital narratives.

Key Responsibilities

1. Social Media & Personal Brand Strategy

• Define and lead the end-to-end social media strategy across Instagram, LinkedIn, X, YouTube, and emerging platforms.
• Build a distinctive, authentic personal brand voice aligned with the larger vision and values.
• Set clear KPIs for growth, engagement, reach, and impact.
• Monitor performance regularly and optimize based on insights.

1. Content, Video & Podcast Strategy

• Lead ideation and execution of video-first content (Reels, Shorts, long-form videos, episodic formats).
• Own the social media strategy for podcasts including:
  • Launch positioning and rollout strategy
  • Creation of short-form clips, audiograms, reels, quote cards, and episode highlights
  • Cross-platform amplification (LinkedIn thought leadership, Instagram storytelling, YouTube playlists)
• Ensure content repurposing to extend lifecycle and maximize reach.

1. Event & On-Ground Amplification

• Drive real-time and post-event digital amplification for high-profile events, summits, panels, and speaking engagements.
• Conceptualize platform-native event content such as:
  • Behind-the-scenes moments
  • Speaker insights and soundbites
  • Live coverage and post-event reflections
• Collaborate closely with PR, events, and leadership teams for seamless storytelling before, during, and after events.

1. Execution & Cross-Functional Collaboration

• Oversee end-to-end execution of content calendars ensuring consistency in tone, visuals, and messaging.
• Collaborate with internal teams (PR, events, design) and external partners (creative agencies, video teams).
• Ensure content is optimized for platform algorithms and audience behaviour.
• Create and review performance reports tracking growth and impact.

1. Team Leadership & Capability Building

• Lead and mentor a multi-disciplinary social media team including strategists, editors, and designers.
• Establish creative standards, workflows, and review processes.
• Encourage experimentation, trend adoption, and continuous learning.

1. Influencer, Platform & Partnership Management

• Manage relationships with influencers, collaborators, agents, and platform partners.
• Identify strategic collaborations aligned with the personal brand positioning.

1. Analytics, Insights & Reputation Management

• Track performance using analytics and social listening tools.
• Present insights and recommendations to leadership.
• Benchmark against leading global and Indian personal brands.
• Ensure brand safety and reputational alignment across all communications.

Experience

• 8+ years of experience managing social media for personal brands, senior leaders, celebrities, founders, or premium brands.
• Proven experience with podcast launches, episodic formats, and event-led digital amplification.
• Strong exposure to agency and creator management.

Skills & Attributes

• Highly creative with strong visual and narrative sensibility.
• Deep understanding of video content, platform trends, and audience behaviour.
• Resourceful, proactive, and target-oriented.
• Strong leadership and team management capabilities.
• Excellent communication and stakeholder management skills.

Hiring Note: Applications will be reviewed on rolling basis. This job is first posted on Feb 13, 2026 onGround Zero