Senior Brand & Communications Manager

Manages the brands, content strategies, digital communications, design and oversight of websites, e-newsletters, briefings, social media posts, and other communications of IBLCE, a global non-profit credentialing organization and its affiliates- the IBCLC Commission, MILCC, and the Global Centre for Lactation Training (GCLT). The responsibilities include, but are not limited to, digital and social media strategies and implementation, enhancing the organizations and affiliates brand presence, and keeping up to date the IBLCE, affiliates, and Care Award websites design and content, creating promotional and conference/exhibit materials and to serve IBCLCs and other stakeholders effectively and in a timely manner.

Essential Duties and Responsibilities

• Formulate branding, marketing, and communications strategies to help build and sustain IBLCEs brand.
• Manage communication strategies to ensure consistency of messaging in all digital and printed media (e-blasts, social, web, videos, promotional materials) for a global audience.
• Develop and implement organizational social media strategies to engage target audiences, create awareness of the value of the IBCLC certification and other products and services, and consistently articulate the mission and …