Department: Marketing

Reports To: Director of Communications & Marketing

Status: FT, Non-exempt

Pay Range: $34.62/hr to $36.54/hr

Performance Measure: Semi-Annual Goal Oriented Review

Job Summary

The Digital Marketing Manager is a key driver in how Community Food Share shows up online and how our

community takes action. This role owns the health and performance of our digital ecosystem, making sure our

website, campaigns, and paid media are clear, accessible, and built to convert interest into real-world impact.

Youll use HubSpot, GA4, and other digital tools to translate behavior into strategy: improving the donor and

volunteer journey, tightening segmentation, building smarter automations, and continuously testing what

works. Youll bring a strong mix of technical skills and creative problem-solving, with the freedom to make

meaningful improvements that people actually feel when they click, read, sign up, or give.

If you like both the why isnt this working detective work and the lets make this experience better part of

marketing, youll fit right in.

Essential Responsibilities

Website, UX, and Digital Infrastructure

• Manage the organizations website including content updates, page design, and functionality
• Build new web pages and features to support campaigns and organizational initiatives
• Conduct UX research, wireframing, and user flow improvements
• Oversee accessibility compliance across digital platforms
• Optimize forms including donation and volunteer pages
• Manage technical components including domain renewal, SSL certificates, and platform health

Digital Advertising, Email, and Channel Support

• Assist in planning and managing paid and unpaid digital ads including Google Ads and social media advertising
• Support creative development and performance tracking for all digital campaigns
• Monitor email performance in HubSpot and support list growth, segmentation, and engagement strategies
• Coordinate advertising across print, radio, TV, and digital, and track ROI
• Implement inbound marketing and lead nurturing workflows in HubSpot

Analytics, Insights, and Marketing Operations

• Generate performance reports and recommendations across digital channels
• Lead A/B testing, automation, tagging, and optimization using HubSpot and GA4
• Manage analytics tools including GA4, Tag Manager, and HubSpot tracking
• Support attribution modeling, funnel reporting, and forecasting
• Maintain integrations between HubSpot, the donor database, and other marketing systems
• Support data hygiene, segmentation, and lifecycle mapping

Cross-Department Collaboration

• Ensure alignment of messaging and strategy across digital ads, email, social, web, and print
• Work with Philanthropy to support donor and volunteer acquisition through digital strategies
• Maintain accurate, timely public facing information on the website
• Support dashboard reporting for leadership and the Board
• Collaborate with the Database Manager to maintain healthy segments and suppression list

Organizational Responsibilities (Shared Across All Marketing Roles)

• Uphold consistent, warm, inclusive, and brand aligned digital communications
• Support maintenance of the integrated marketing calendar
• Ensure accuracy and accessibility of all digital content
• Represent Community Food Share at events or engagements as needed
• Stay current with digital marketing best practices, accessibility standards, and emerging tools
• Other Marketing Dept support duties as assigned

Culture

• Promotes collaboration and communication among all Community Food Share staff to ensure successful program implementation and ongoing program support. Directs the marketing and communications staff in a manner that promotes maximum competence, effective service delivery, and a positive work environment.
• Considers the benefits and consequences to the marketing and communications team when acting, openly shares ideas and information with others, effectively completes work activities with and through others, helps others achieve goals and complete work to meet the needs of the team and the organization. Constructively evaluates actions not people when necessary, and effectively negotiates win-win outcomes.
• Fosters a problem-solving, success-oriented, and accountable environment within the organization.

Travel

• Travel locally in service area may be required, as well as occasional overnight travel for events and conferences.

The above is a fair representation of the duties and responsibilitie…