About Citizens Union

For more than a century, Citizens Union has been at the forefront of reform in New York City. We are a nonpartisan, independent good-government organization dedicated to promoting ethical leadership, accountable government, fair elections, and a civically engaged public.

As we expand our policy work and public engagement efforts, we are investing in communications leadership to grow our audience, amplify our impact, and strengthen our voice at a pivotal moment for democracy in New York.

Position Overview

Citizens Union seeks a creative, strategic, and hands-on Director of Digital & Communications to lead the organizations public voice across digital platforms.

This is a key leadership role responsible for translating policy research, public statements, and civic initiatives into compelling content that drives engagement and expands our reach. The person in this role will shape how Citizens Union shows up online from press releases and newsletters to social media, video, and podcast content.

We are looking for someone who can both think strategically and execute independently. This role requires strong writing skills, fluency in social media platforms, and demonstrated ability to shoot and edit video content. Podcast editing and production experience or a clear willingness and aptitude to learn is essential.

Key Responsibilities

Digital Strategy & Growth

• Develop and execute a cohesive digital communications strategy
• Manage and grow Citizens Unions social media presence across platforms
• Track analytics and adjust strategy to increase engagement, visibility, and impact

Writing & Public Voice

• Draft press releases, public statements, website content, and media advisories
• Translate policy papers into accessible, engaging digital content
• Maintain a clear, credible, and consistent institutional voice

Newsletter & Email Leadership

• Own and manage Mailchimp and audience segmentation
• Lead production of the weekly Watchdog newsletter
• Oversee the monthly Reformer e-blast
• Expand and deepen our email audience

Video & Multimedia Production (Core Requirement)

• Independently shoot and edit short-form video for social media and digital campaigns
• Capture content at public events and civic convenings
• Produce simple graphics and visual assets to accompany policy releases
• Manage an outside video production company for a major civic engagement project

Podcast Production

• Support recording and editing of podcast episodes
• Prepare audio files for publication and distribution
• Develop promotional clips and digital assets for podcast content

Collaboration & Institutional Alignment

• Partner closely with the Executive Director, Policy Director and Chief of Staff on messaging and positioning
• Align communications strategy with fundraising, public events, and policy priorities

Qualifications

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