MARKETING SPECIALIST

The Waldo Theatre

Part-Time, ~1520 hrs/week

About the Role

Were looking for a creative collaborator to help shape this next bold chapter of The Waldo Theatre. This role is coming on at a pivotal moment: were launching a rebrand right now, and the Marketing Specialist will be a true partner in that work alongside the Executive Director.

From a new logo and brand identity to a redesigned website, refreshed print materials, posters, and beyond youll help build something from the ground up, then bring it to life across every channel we touch. As the rebrand is underway, youll also own the day-to-day marketing that keeps our community informed, engaged, and excited about whats happening on our stage.

This is a part-time role with real creative weight. If youre someone who loves both the big-picture vision and the detail work of execution and who cares deeply about the arts wed love to meet you.

Immediate Priority: Rebrand

Youll jump in right away as a creative partner on a comprehensive rebrand of The Waldo Theatre, including:

• Brand identity development logo, color palette, typography, and visual language
• Website overhaul design, content, and user experience
• Redesign of all print collateral brochures, posters, programs, business cards, and more
• Templates and brand guidelines to carry the new identity forward consistently

This is a shared creative endeavor. We want your ideas, your instincts, and your voice at the table not just your execution skills.

Ongoing Responsibilities

Design & Content

• Create visuals for social media, email campaigns, the monthly newsletter, and print materials all within the new brand identity
• Assist with infographics, charts, and other visual storytelling

Social Media

• Manage our Facebook, Instagram, and YouTube presence posting content and genuinely engaging with our community
• Develop and tend to our brand voice: warm, local, and arts-loving
• Track performance metrics and share quarterly reports

Website & Email

• Keep the website fresh with regular updates (typically weekly) and report on traffic quarterly
• Produce and send the monthly member e-newsletter
• Build and distribute targeted email campaigns via Constant Contact
• Maintain the email database alongside the Office Manager

Communications

• Assist with writing, editing, and distributing press releases and articles
• Work with print and merchandise vendors to find smart, creative solutions

Patron Records & Database

• Maintain accurate, up-to-date patron records across our platforms, ensuring new contacts and interactions are entered consistently and completely
• Tag and annotate constituent records to capture a full picture of each patrons relationship with The Waldo from ticket purchases and donations to event attendance and personal touchpoints

Platforms We Use

Youll be working with the following tools. Experience with these or similar platforms is a plus:

Constant ContactOur email marketing platform for newsletters, campaigns, and list management.

Little Green Light (LGL)Our donor management and customer relationship management (CRM) system. LGL centralizes constituent records, donation tracking, and fundraising reporting in one place, built specifically for nonprofits.

On The Stage (OTS)Our all-in-one theatre management and ticketing platform. OTS handles online ticket sales, box office operations, fundraising, and patron marketing tools built specifically for performing arts organizations.

Facebook, Instagram, YouTubeOur primary social media channels.

CanvaFor accessible, on-brand design across social media and print.

Adobe Creative Suite(or equivalent) For advanced design work across digital and print.

Google WorkspaceFor collaboration, file management, and internal communication (Docs, Sheets, Drive, Gmail, etc.).

Microsoft OfficeFor general productivity and internal documents.

What Were Looking For

• A love of the arts and a belief in their power in community life
• Strong graphic design skills web, social, and print with a portfolio that shows range
• Experience with full brand projects or rebrands is a big plus
• Solid writing instincts: clear, warm, and audience-aware
• Familiarity with LGL, OTS, Constant Contact, or similar platforms
• Comfort managing Facebook, Instagram, and YouTube
• Great attention to detail and a knack for juggling multiple projects
• Your own computer with design and productivity software (Adobe Creative Suite or equivalent, Canva, Google Workspace, Microsoft Office)
• A sense of humor genuinely appreciated here

The Details

For more information about The Waldo please visit:https://www.thewaldotheatre.org/

Reports to: Executive Director; works closely with the Office Manager and Program Directors

Schedule: Approximately 1520 hours per week, hybrid schedule with one day in-person meeting with Executive Director in Waldoboro or Rockland per week

Compensation: $20/hour

To Apply: Please submit a resume and cover letter through our Idealist listing. In your cover letter, tell us a little about yourself, why The Waldo Theatre excites you, and share a link to your portfolio or examples of past design work.