About NLA and TCS

Since 2016, New Left Accelerator (NLA) and its 501(c)(3) affiliate, The Capacity Shop (TCS), have provided the specialized programs and training that social justice organizations need to do bold work safely. We help groups bridge the gap between ambitious strategy and operational excellence, ensuring leaders can scale their impact without sacrificing legal compliance or integrity. We recognize that to achieve systemic change, organizations must be able to utilize every tool in their toolbox effectivelyincluding multi-entity structures.

Through deep collaboration with field experts, we build the financial and compliance training systems that allow movement organizations to manage risk and remain resilient. Our work is rooted in a commitment to:

• Systemic Change:Equipping organizations to dismantle oppressive structures.
• Operational Power:Building the “back-office” strength required for long-term sustainability.
• A Multi-Entity Lens:Optimizing the diverse legal structures necessary to win.
• Equity-Centered Partnerships:Prioritizing leaders at the intersections of race, gender, and class.

Values-Driven

At NLA, our work is guided by a Theory of Change and Core Values that center equity and deep collaboration. We dont just provide services; we partner with leaders to ensure the movement ecosystem is sustainable, protected, and prepared to win the most ambitious fights of our time.

The Role

Reporting to the Senior Director of Communications and Marketing, the Digital Communications Manager is a strategic and hands-on professional responsible for driving the organization’s digital presence and engaging with key audiences, especially through email marketing and social media. This individual will be the primary owner of both New Left Accelerators and The Capacity Shops digital communication channels; they will be focused on developing and executing strategies that increase brand awareness, grow our base of participants and funders, and drive program/training participation. The ideal candidate is a skilled communicator with a strong understanding of digital platforms, analytics reporting, and a passion for our vision and mission.

Priority consideration will be given to candidates who submit their application by February 20, 2026.

What Youll Do:

Email Marketing Strategy & Execution

• Develop, implement, and manage a comprehensive email marketing strategy to support program/training promotion goals, fundraising, and general awareness.
• Create compelling, segmented email campaigns, such as newsletters, fundraising appeals, event invitations, and automated welcome series.
• Write clear, concise, and on brand copy for email communications.
• Design and build email campaigns using Active Campaign.
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide regular reports and insights.
• Manage and maintain NLAs and TCSs contact databases, ensuring data accuracy, compliance, and integrity.
• Develop and implement segmentation strategies to deliver targeted and personalized content to different audience groups (e.g., donors, program participants, consultants).
• Stay up-to-date on best practices for data hygiene and compliance with data privacy regulations (e.g., CAN-SPAM, GDPR).
• Strategize and execute list growth initiatives to increase the size and quality of our email and contact lists.
• Coordinate with the Graphic Designer to ensure all email visuals are on-brand and high-quality.

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy to increase brand visibility, engage our community, and drive traffic to our website.
• Manage and maintain NLA and TCSs social media accounts.
• Plan, create, and schedule weekly content, including text, images, and videos that align with our brand voice and goals.
• Monitor social media channels for mentions, comments, and direct messages, and respond in a timely and professional manner.
• Track and report on social media performance metrics (reach, engagement, follower growth) and use data to inform future strategies.
• Stay current with social media trends, algorithm changes, and new platform features.
• Coordinate with the Graphic Designer to ensure all social media visuals are on-brand and high-quality.

Website Management & Content Creation

• Manage the day-to-day operations of NLAs and TCSs websites using our Content Management System (CMS) WordPress.
• Update website content with new blog posts, event listings, program information, and calls-to-action to ensure all information is current and accurate.
• Optimize website content for search engine optimization (SEO) to improve visibility and attract organic traffic.
• Monitor website performance using tools like Google Analytics, providing regular reports on traffic, user behavior, and conversion rates.

Cross-Functional Collaboration

• Collaborate with the Senior Director of Communications and Marketing to ensure digital communications efforts are integrated with broader organizational campaigns and goals.
• Work closely with other departmental teams to create targeted content that supports their initiatives.
• Train and empower staff and volunteers on social media best practices and brand guidelines.

Skills and Qualifications:

• Strong alignment with NLAs Theory of Change and organizational values.
• Experience with movement-building and/or social justice organizations.
• Strong understand…